Design Innovations Available
Design Innovations specializes in commercial interior architecture, healthcare space planning, and institutional brand environments throughout Birmingham and regional healthcare networks across the Southeast.
About
Design Innovations has directed commercial interior design and environmental planning from its Birmingham studio since 1983. Founded by Sue Matthews and currently led by President Ainsley Dreher alongside licensed Registered Interior Designers and LEED-accredited professionals, the firm focuses on functional spaces across healthcare facilities, educational institutions, senior living, and corporate properties. Their work centers on translating organizational operational demands and brand identities into physical environments, ensuring that clinical workflows, acoustic requirements, and high-traffic spatial paths align directly with institutional objectives.
The studio approaches spatial development through a phased progression starting with comprehensive architectural programming. Designers audit circulation paths, department adjacencies, and specific technical criteria, which are critical in specialized environments such as neonatal intensive care units, emergency departments, and ambulatory surgical centers. Once space planning blueprints are established, the team selects and coordinates commercial-grade furnishings, fixtures, and finishes, balancing antimicrobial hygiene protocols with aesthetic warmth. Each material specification is subjected to testing for durability, fire-code compliance, and sustainable performance under heavy daily occupancy.
Beyond concept formulation, project delivery relies on rigorous construction administration and multi-disciplinary coordination. The design team interfaces directly with general contractors, mechanical engineers, and institutional equipment vendors from early bidding through punch-list completion. Clear construction documents detailing millwork, lighting layouts, and custom wall elements help prevent scheduling delays and change orders during active construction phases. Ongoing client communication ensures that spatial transitions adhere to both budget allocations and regulatory healthcare or life-safety codes.
Organizations planning a capital renovation or new facility rollout are encouraged to initiate consultations during the early architectural programming or pre-design phase. Prospective clients should gather current floor plates, departmental staffing counts, long-term equipment projections, and regulatory compliance targets prior to the initial consultation. The Birmingham office schedules design assessments Monday through Friday by appointment, with typical complex commercial projects requiring lead times of six to twelve weeks for preliminary programming and documentation before contractor procurement begins.
Services & Packages
Starting rates and standard packages offered by Design Innovations:
Commercial Space Programming & Feasibility
Comprehensive spatial assessment, workflow analysis, and departmental adjacency mapping for commercial and institutional facilities.
Healthcare & Clinical Interior Planning
Code-compliant space planning and finishes for clinical environments, specialized medical wings, and patient care suites.
FF&E Specification & Procurement Management
Selection, budgeting, and coordination for high-durability commercial furniture, textiles, and functional fixtures.
Finish Schedules & Construction Documentation
Complete architectural interior drawing sets, custom millwork details, finish schedules, and reflected ceiling plans.
Construction Administration & Site Oversight
On-site contractor coordination, submittal reviews, field verification checks, and final punch-list inspections.
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