Class Available

Class was established in 2010 by designer Chris Pyatt and developer Jonathan Tiernan at Alpha Works in Birmingham, operating as a dedicated digital design studio focused on brand systems, interface design, and custom digital platforms. Rather than approaching visual design as superficial styling, the studio anchors visual identity in functional structure and clarity. Over more than fifteen years and through partnerships with over 350 organizations, the team has delivered brand collateral, user experience architectures, and high-performance digital identities for startups as well as national entities like Bidfood and Pagefield.

The studio’s design and visual development process moves through disciplined checkpoints rather than subjective guesswork. Engagements commence with discovery workshops, audience research, and stakeholder interviews to uncover functional requirements and user behavior patterns. From these findings, the team constructs cohesive digital design systems, establishing exact typographic rules, color tokens, reusable interface components, and iconography. This modular approach ensures that brand assets, vector graphics, and marketing materials remain uniform across complex multi-channel touchpoints without eroding visual consistency over time.

In digital execution, Class bypasses rigid commercial themes in favor of bespoke layout structures and custom WordPress block development. By crafting tailor-made visual components aligned with the client's design standards, internal marketing teams can publish new pages and update media without breaking alignment grids or typographic balance. Beyond primary builds, the studio handles conversion rate optimization, analyzing real user telemetry to iteratively refine layout hierarchies, CTA placement, and conversion pathways through methodical A/B testing and interactive prototypes.

Organizations planning an initiative with Class should arrive with defined commercial goals, documented audience profiles, and an inventory of existing digital assets or technical dependencies. Lead times for comprehensive design systems and bespoke digital projects generally require several weeks of advance planning to accommodate research and wireframing phases. Engagements begin through structured discovery sessions and brief reviews at the studio’s Alpha Works space or via detailed remote briefings, ensuring project parameters and component specifications are firmly locked before visual execution begins.