The Source Marketing Group Available

Regulated businesses in Colorado face operational roadblocks that mainstream companies rarely encounter. A sudden email service provider shutdown over hemp terminology, low inbox placement rates, or disconnected point-of-sale data can abruptly stall revenue for dispensaries, craft breweries, and direct-to-consumer merchants. Based at 1010 Opal Street in Broomfield, The Source Marketing Group was established by founder Kristin McFarland to solve these exact friction points. Bringing a background in Fortune 200 and enterprise SaaS marketing, McFarland structured the agency around the technical realities of regulated customer retention, digital storefront architecture, and marketing technology integration.

When a client reaches out after seeing their email engagement drop or experiencing platform account suppression, the agency begins with a technical audit of the retention infrastructure. Rather than relying on surface-level templates, the team inspects domain authentication records, sender reputation, list hygiene, and technical compliance boundaries. For clients migrating away from restrictive or unreliable marketing platforms, the team evaluates vendor relationships across more than fifty service providers to identify email, SMS, and loyalty platforms that permit cannabis, CBD, or craft beverage content while maintaining strong inbox placement.

Web development projects follow a similarly functional path. Rather than building static digital brochures, the agency builds high-performance WordPress sites engineered to connect directly with specialized dispensary point-of-sale systems, e-commerce engines, and retention platforms like Klaviyo. Whether overhauling an outdated layout for an operator like Vibe Cannabis Co. or configuring registration and promotional funnels for event brands like Rocky Mountain Brew Runs, the development workflow prioritizes clean code, fast mobile load speeds, and intuitive back-end product catalog controls that internal staff can maintain without technical roadblocks.

Project schedules for full web builds and complete retention overhauls typically span four to eight weeks, depending on database complexity and platform migration requirements. For operators facing active ESP account suspensions or urgent regulatory product launches, initial audit assessments can be prioritized during discovery onboarding. Teams planning a project kickoff should compile their current domain registrar credentials, point-of-sale reporting exports, active vendor contracts, and existing brand creative files before scheduling their discovery consultation to ensure immediate technical diagnosis.