Cultivate PR | a Sissy DeMaria + Campbell agency Available

Cultivate PR operates as an integrated communications practice focused on narrative engineering, national media placement, and crisis containment from its operational base at 95 Merrick Way in Coral Gables. Directed by veteran communications strategist Sissy DeMaria-Koehne, the agency structures campaigns across targeted commercial sectors, specifically luxury residential developments, automotive brands, wealth advisory practices, and hospitality groups. Rather than relying on generic press distributions, the agency executes a disciplined workflow that couples earned editorial targeting with programmatic digital distribution and structured media tracking.

The diagnostic phase of an engagement begins with systematic brand auditing and competitive share-of-voice analysis. Cultivate deploys real-time social listening software and media monitoring platforms to assess audience sentiment, track brand mentions across regional and global publications, and identify receptive editorial windows. For complex real estate developments and institutional clients, the team constructs detailed press kits featuring verified architectural assets, executive briefing memos, and localized demographic data. When managing crisis situations, the agency implements a three-stage containment protocol centered on immediate fact verification, executive stakeholder consensus, and controlled message distribution to preserve corporate equity.

The agency's visual production methodology operates alongside its earned media outreach apparatus. For digital channel management, Cultivate coordinates structured monthly on-site commercial photoshoots and custom graphic production to maintain brand continuity. Every social deployment follows an advance-proofing cycle, where grid mockups and editorial copy are reviewed via staging calendars before live release. Editorial placements secured across outlets like The Wall Street Journal, The New York Times, and regional business publications are repurposed into targeted advertising campaigns, email collateral, and investor materials to maximize coverage mileage.

Prospective accounts should plan for a four-to-six-week onboarding window prior to a targeted public campaign launch or major property debut. During intake evaluations, the agency audits existing media collateral, verified project milestones, asset permissions, and designated corporate spokespeople. Organizations preparing for an initial strategy session should assemble high-resolution photography archives, project architectural specifications, executive biographies, and established timeline targets to allow the team to draft an actionable 90-day communications blueprint without diagnostic delays.