Priority Marketing Available

Priority Marketing approaches public relations through a dual methodology known internally as Creative Logic, pairing newsroom storytelling with analytical audience targeting. Established over thirty-four years ago by founder Teri Hansen, the Fort Myers firm operates from Carissa Commerce Court with an in-house roster of more than sixty-five strategists, copywriters, and media coordinators. Rather than functioning simply as a distribution channel for standard press releases, the agency structures its communications department to act as an active newsroom and advocacy arm for regional enterprises, healthcare systems, and charitable foundations.

The agency’s public relations workflow centers on systematic message architecture and structured media engagement. Initial client assignments involve positioning audits that establish core talking points, identify designated spokespersons, and outline clear protocols for public outreach. The writing staff drafts targeted news releases, guest columns, and editorial pitches that undergo multi-tier editorial reviews before reaching local, statewide, and national journalistic desks. Campaign strategies coordinate public statements with digital channels, coordinating print and television press coverage alongside social media distribution, executive profile features, and community event schedules.

For organizations experiencing rapid transitions, regulatory audits, or unexpected events, the firm manages crisis communications and issue mitigation. These assignments focus on crafting immediate holding statements, establishing press briefing logistics, and tracking real-time media pickup to ensure accurate public reporting. On an ongoing retainer basis, accounts undergo scheduled quarterly reporting where total media impressions, earned editorial values, and audience sentiment metrics are evaluated against strategic benchmarks to adjust campaign pacing as commercial priorities evolve.

Organizations preparing to engage Priority Marketing should compile background materials, executive biographies, and upcoming project schedules prior to the preliminary diagnostic consultation. Brand development and extensive narrative development projects generally follow a four to six-week production timeline, while news releases and targeted event publicity typically require a lead time of thirty to forty-five days to accommodate newsroom assignment cycles and advance print publication deadlines.