Wingard Available
Wingard provides strategic public relations, brand activation, and integrated marketing communications for businesses and non-profit organizations throughout the greater Jacksonville metropolitan area.
About
Wingard initiates public relations and communications engagements by conducting rigorous intake assessments rather than issuing speculative proposals. Operating from their studio at 1022 Park Street in Jacksonville, the agency structures initial discovery sessions around defined communication goals, existing brand assets, and target media channels. Rather than promising broad or unmeasured exposure, the team evaluates whether an organization's announcement, campaign, or initiative possesses genuine news value for trade editors and regional journalists. This initial review ensures that prospective clients understand viability hurdles, narrative strengths, and production realities before capital commitments are made.
Established in 2008, the agency integrates public relations alongside community engagement, corporate branding, and digital strategy. Day-to-day public relations assignments range from coordinating press conferences and drafting targeted news releases to orchestrating multi-phase community activations and executive positioning initiatives. Viability assessments remain central throughout development; if a brand's narrative lacks necessary regional relevance or documentary proof, the communications team advises on alternative storytelling methods or supplementary brand activation events before pitching media contacts. Project milestones are mapped across production schedules, outlining clear deliverable phases for media list creation, press materials, launch windows, and distribution.
Collaborations across complex campaigns—such as regional corporate rollouts or civic initiatives—require structured timelines that account for editorial lead times and digital distribution schedules. Deliverables follow established review workflows, providing clients with concrete checkpoints to verify quotes, factual data, and visual branding assets prior to external dissemination. Media monitoring and post-campaign analytics are documented against initial engagement benchmarks, giving corporate and non-profit leadership unambiguous data on reach, pickup rates, and audience sentiment.
Studio visits and project intake meetings at the Park Street office operate strictly by advance appointment, maintaining an active Monday through Friday schedule from 8:00 AM to 5:00 PM. Prospective partners preparing for an initial consultation should assemble existing brand style guides, historical press coverage, organizational timelines, and any predetermined event deadlines at least two weeks before their target launch date to allow sufficient time for narrative development and media advance notice.
Services & Packages
Starting rates and standard packages offered by Wingard:
Media Relations Strategy & Pitching
Includes target media list curation, press release drafting, news distribution, and direct outreach to relevant journalists.
Brand Activation & Event PR
Covers advance media invitations, on-site press room management, and run-of-show coordination for grand openings or community events.
Strategic Messaging & Media Kit Development
Provides core brand narratives, executive bios, organizational fact sheets, and high-resolution digital media packages.
Crisis Communications Planning
Establishes rapid-response protocols, pre-approved holding statements, and internal communications guidelines for sensitive organizational scenarios.
Monthly PR & Communications Retainer
Encompasses ongoing editorial pitching, proactive story angle development, media tracking, and monthly performance reporting.
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