LAUNCH | Fractional CFO + Accounting Available

LAUNCH operates from 172 Oxmoor Road in Birmingham, concentrating on financial architecture, automated bookkeeping systems, and fractional CFO advisory for commercial enterprises outgrowing basic spreadsheets. Founded by Phillip Gewin, a CPA with a background spanning public accounting, multi-billion-dollar institutional asset reporting, and hands-on CFO leadership within high-growth private ventures, the practice approaches corporate finance through an operational lens. Rather than treating books solely as backward-looking tax documentation, the firm rebuilds client accounting engines into reliable operating instruments that guide capital decisions.

The firm's methodology begins with a structured diagnostic protocol known as the Owner Audit. Gewin investigates chart-of-accounts structure, reconciliation gaps, categorization inaccuracies, and software misconfigurations that obscure true margins. Once diagnostic flaws are pinpointed, the engagement transitions to rebuilding internal systems. The practice integrates modern accounting software with artificial intelligence tools and automated data pipelines to eliminate manual keying errors. Cash flow modeling, rolling working capital forecasts, and bespoke financial dashboards replace static month-end printouts, giving business leadership immediate clarity on cash burns, vendor payment cycles, and gross profit per service line.

For businesses navigating inventory scaling, fleet acquisitions, or complex merchant processing, standard off-the-shelf bookkeeping routines inevitably fail. LAUNCH constructs custom operational frameworks to manage multi-channel revenue streams, clean up unapplied receivables, and establish reliable enterprise resource planning (ERP) connections. Where clients employ in-house clerical personnel, the firm delivers technical oversight, establishing internal checks and balances to safeguard payroll execution, debt servicing, and vendor agreements. The result is an audit-ready general ledger that supports banking negotiations and long-range expansion.

Prospective clients enter the workflow through a structured diagnostic consultation designed to assess transactional complexity and existing ledger condition. To maximize the effectiveness of this review, business owners should prepare their most recent federal tax filings, twelve months of trailing profit and loss statements, current balance sheets, and a summary of active debt obligations. Initial system remediation and data migration typically require two to four weeks to implement, after which clients settle into routine monthly reconciliation and strategic forecasting cycles.