ALT Agency Available

ALT Agency brings eighteen years of structured digital engineering to Birmingham's commercial sector, operating from Eleven Brindley Place with a strict focus on custom development rather than off-the-shelf templates. Founded in 2006 by Craig Murphy, the agency was formed to solve the recurring frustrations that plague business websites: bloated codebases, fragile page builders, poor conversion rates, and unresponsive development teams. Rather than treating visual design, technical programming, and search optimization as disconnected phases, the firm operates an integrated in-house team where developers, user experience designers, and technical marketers collaborate across every build.

The agency's technical process relies on visual transparency and systematic verification before development begins. During initial planning sessions, the team maps user journeys across desktop, mobile, and tablet viewports, producing interactive Figma prototypes where clients can experience actual page mechanics, interactive elements, and content hierarchies prior to coding. Engineering centers heavily around custom WordPress solutions, complex WooCommerce architectures, and tailored Laravel builds designed for fast load times and clean content management. Each build passes through rigorous quality assurance testing that evaluates core web vitals, mobile responsiveness, server response speeds, and technical search engine optimization baselines.

Beyond foundational builds, ALT Agency handles post-launch optimization through data-informed conversion rate optimization programs and ongoing infrastructure support. The team examines session recordings, heatmaps, user journey analytics, and form analytics to isolate drop-off points in lead funnels and checkout sequences. Because both user experience design and software development exist within the same Birmingham facility, tested adjustments to checkout paths, navigation flows, and landing pages are built and deployed directly without reliance on external contractors or temporary code patches. All work is structured with clear milestones and backed by a performance-aligned money-back assurance.

Engaging with the agency begins with an initial strategy session to assess existing digital bottlenecks and define measurable project requirements. Organizations planning a new build or digital platform migration should prepare their brand assets, documented technical integrations, target conversion metrics, and content outlines ahead of the initial kickoff. Because the firm schedules projects in dedicated production sprints to maintain delivery timetables, prospective clients typically experience a two- to three-week onboarding lead time before full technical discovery and prototyping sessions begin.