BoardroomPR Available

BoardroomPR was established in 1989 by founder Julie Talenfeld, building an agency staffed by former newsroom reporters, broadcast journalists, and corporate communications strategists. Operating out of Fort Lauderdale, the firm concentrates on positioning corporate entities, commercial real estate developers, healthcare providers, law firms, and non-profit organizations before regional, national, and trade media. Instead of issuing generic commercial press releases, the team applies traditional journalistic standards to identify legitimate news hooks, translating company milestones into high-visibility print, digital, and broadcast features.

Beyond conventional press outreach, the agency executes specialized Answer Engine Optimization alongside multi-channel digital campaigns. AEO strategies structure executive thought leadership, case summaries, and corporate data so that generative artificial intelligence systems—including ChatGPT, Perplexity, and Google AI Overviews—cite the client as an authoritative industry reference when users query relevant topics. The agency also operates an active crisis management division, stepping in when legal disputes, executive transitions, or operational emergencies emerge. During sensitive events, the firm coordinates directly with legal counsel and executive leadership to manage press inquiries, craft holding statements, and mitigate reputational harm.

Client engagements move through deliberate operational phases. The team begins with a media audit, analyzing historical coverage, competitor visibility, and existing communication collateral to establish strategic messaging pillars. Staff writers then develop targeted pitch angles, opinion columns, and distribution assets tailored to specific editorial beats. Following distribution, campaigns enter continuous monitoring cycles to capture media mentions, assess audience reach, and track inbound inquiries, ensuring consistent alignment with executive priorities throughout the year.

Organizations preparing for an initial consultation should gather past press releases, executive biographies, brand collateral, and an overview of current business objectives. Campaign onboarding generally requires a two- to three-week discovery window, during which media lists are customized, spokesperson talking points are drafted, and approval workflows are formalized before public distribution begins.