Top of Mind Public Relations Available

Top of Mind Public Relations approaches corporate communications through a disciplined editorial lens, tracing back to its establishment in 2015 by former Miami Herald and Daily Business Review business journalist Paola Iuspa-Abbott. Operating from its South Florida base in Fort Lauderdale, the firm functions on newsroom methodology rather than traditional marketing rhetoric. The core specialization concentrates on earned media strategy for professional service practices, commercial real estate developers, legal firms, advocacy groups, and consumer brands. By framing complex corporate developments into clear, timely stories that align with active news cycles, the agency secures targeted exposure in national publications such as The New York Times, Bloomberg, and Law360, as well as essential regional trade journals.

The agency executes a multi-channel campaign workflow structured around precise diagnostic assessments and message architecture. Under the operational leadership of executive vice president Jessica Forres and digital marketing lead Courtney Moberley Moreno, engagements begin with an exhaustive audit of a client's current public footprint, market positioning, and upcoming organizational milestones. From there, the team drafts tailored editorial angles, creates authoritative thought-leadership content, and builds media lists targeted specifically by beat and publication. Every initiative undergoes strict quality checkpoints: pitches undergo newsroom-style fact checks, digital releases are optimized for search visibility and executive branding on channels like LinkedIn, and outbound media communication is monitored for journalistic relevance before distribution.

Beyond proactive media pitching, the firm manages reputational protection through crisis management protocols and community engagement programs. When sensitive commercial disputes, executive transitions, or regulatory challenges arise, the firm formulates swift containment frameworks, press statements, and scenario-tested talking points designed to preserve corporate standing. Parallel digital services reinforce these earned media initiatives, incorporating content marketing, targeted email newsletters, and structured award nomination campaigns that systematically keep corporate leaders visible to institutional partners, investors, and prospective clients over extended operational cycles.

Prospective clients initiating an engagement are advised to prepare clear background documentation prior to the initial strategic review. This includes historical press coverage, organizational biographies, clear business development targets, and a calendar of upcoming transactional or corporate announcements over the forthcoming quarter. Typical onboarding spans two to three weeks to establish foundational messaging playbooks and media distribution tiers before direct press pitching commences. Consultations are scheduled by direct appointment through the Fort Lauderdale office, where initial scope assessments determine whether an account requires sustained monthly retainer representation or a focused, project-based announcement campaign.